amway Education: Refreshing the Brand, Elevating the Learning Experience
Branding & Editorial Design
For three years, I worked directly with the Amway Education Team, helping elevate their brand and learning experience for Amway Business Owners (ABOs) worldwide. My role spanned brand identity refinement, content design, and digital learning development. From refreshing their logo and updating brand standards to designing presentations, brochures, and training modules, I ensured every piece of communication was clear, engaging, and aligned with Amway’s global vision. By modernizing visuals while maintaining brand consistency, I helped create a seamless and effective learning experience for ABOs at every stage of their journey.
Brand Identity & Guidelines
Amway’s Education Team needed a refreshed visual identity that honored their existing brand while enhancing its modern appeal. Their book logo, a core element of their identity, remained unchanged in essence, but I introduced a subtle perspective shift to add depth and dimension—symbolizing growth, forward-thinking, and a more engaging learning experience.
To complement the logo refresh, I updated their brand standards and developed a comprehensive style guide. Since Amway Education had an extensive library of existing content, the focus was on refinement rather than reinvention. The colors, characters, and iconography were modernized while staying true to the original identity, ensuring consistency across all materials without disrupting familiarity for their global audience.
Educational Content & Learning Platform
Supporting Amway Business Owners (ABOs) in their entrepreneurial journey required a variety of engaging training materials. I designed presentations that helped ABOs understand product launches, sales strategies, and key business insights. These presentations combined clear visual storytelling with structured information to make complex topics more accessible.
Additionally, I developed printed materials—including brochures, guides, and handouts—distributed at events and during onboarding. I also played a key role in shaping the learning platform, organizing and designing the visual content to create an intuitive and effective learning experience. Every asset was crafted to empower ABOs with the knowledge they needed to grow their independent businesses.