Yanfeng UX Research Summary Design: Driving Innovation Through Design
PRESENTATION DESIGN
Yanfeng’s UX team had extensive research available for car companies—detailed, valuable studies packed with insights. The challenge? These studies were so comprehensive that potential clients struggled to see their value without committing to the full deep dive. The team needed a summarized, digestible version of their research to spark interest while keeping the details reserved for paying clients.
The solution was a concise, visually appealing PowerPoint presentation that showcased the research highlights. Since the data spanned different markets and regions, the format had to be editable, allowing customization based on the audience.
My role was to design the presentation while adhering to Yanfeng’s brand standards. The goal was to create something that felt clean, professional, and approachable—a design that made the content easy to read, engaging, and quick to understand for busy executives.
The final deliverable was a 22-slide presentation summarizing a 66-page study. Minimal content was used on most slides to maintain clarity and focus. For slides that required more information, I designed visually engaging layouts that broke down the data in creative ways, avoiding the typical bullet-point overload.
The result was a tool that balanced function and design, helping Yanfeng’s UX team present their research in a way that resonated with potential clients .